As to the reasons specific ladies are traveling to Southern Korea discover boyfriends

Min Joo Lee can not work to have, request, individual offers in otherwise discovered money out-of any company or organization who would make use of this article, and also uncovered zero related affiliations past their informative appointment.


The definition of is the different styles of tv dramas put in South Korea, and puzzle, offense and you can rom-com. Regardless of style, most K-dramas seek to elicit an excellent visceral reaction in the audience – humor, rips, anger, indignation. The collection always function lovely, well-groomed actors who will be in contact with the emotions.

When i was in elementary college or university on the U.S., I daily opted for my mothers to a beneficial Korean grocery store an hour away from my the home of acquire VHS tapes out-of K-dramas. Eventually, online streaming features concluded the necessity for VHS renting, and i also you are going to check out the best K-dramas, including “The new Innocent People,” into the networks such Rakuten Viki and Dramafever.

I turned my personal love of Southern Korean Georgien kvinnor för dejting tv into the work from the generating a beneficial doctorate when you look at the gender education within College or university regarding California, Los angeles, where We investigated the latest racial, gender and you may sexual government encompassing the worldwide rise in popularity of K-dramas.

To own my personal dissertation, I interviewed feminine from various areas of the country who had been passionate by K-dramas to travel to Southern Korea to relax and play the brand new people first-hand. To meet up with them, We resided within guesthouses to Seoul near K-crisis shooting urban centers and you will prominent tourist destinations.

Even more broadly, I needed to learn about just what received them to South Korea. However, We soon noticed that a significant number regarding visitors have been reduced shopping for the fresh new landscapes and songs – and a lot more looking for the brand new dudes.

The rise of the K-drama

A number of the basic K-dramas to attract followers away from Southern Korea was basically “Treasure throughout the Castle,” “Guardian: Lonely and you may Higher Jesus” and you can “My Love from the Celebrity,” which transmit in the very beginning of the twenty-first century. Some one international saw him or her into judge online streaming websites providing subtitles, as well as on unlawful, fan-manage online streaming internet sites where volunteers had written subtitles.

Recently, K-dramas have gone mainstream. Today, online streaming networks such as Netflix and you will Disney+ not just offer a good bevy regarding K-dramas for their customers, they’ve as well as delivered K-dramas of their own, for example “Squid Online game” and you may “The fresh King’s Passion.”

The worldwide popularity of K-dramas occurred together with the rise in popularity of almost every other South Korean cultural facts, also K-pop music, makeup and you will eating. This phenomenon is named “Hallyu,” or even the “Korean Trend.”

‘Hallyu tourism’ – having a twist

Southern Korean neighbors phone call such someone “Hallyu tourists.” Many of them eat from the dining and roadway restaurants providers so they are able to check out the food that they find in K-dramas, see K-crisis shooting venues otherwise sit-in a real time K-pop performance.

Although not, a serious subset – the group I was given birth to really in search of – journey to South Korea to have love. Keen on the latest letters they select on the Tv, they begin to ask yourself if genuine-lives South Korean dudes be like the new K-crisis men letters, in their appearance and behaviors.

They come from all over the world – The united states, West European countries, Russia – but generally have an equivalent reputation: heterosexual women in its very early to help you mid- 20s.

Inside 2017 and you will 2018, We lived-in the fresh guesthouses and you will hostels you to Hallyu tourist visited once they visited Southern Korea. The newest tourist have been interested in Korean dudes in the future stood aside. In the place of the other visitors who would wake up early so they you certainly will explore the metropolis, these people would sleep-in otherwise view K-dramas throughout the day, and then dress and place on make-up in advance of showing up in clubs and you will bars later in the day. That they had one to definitive goal: meet up with an excellent Korean man.